Why 18K Gold PVD
Designed For Modern Everyday Wear
We chose 18k Gold PVD because modern customers expect more from their jewelry. Unlike traditional gold plating, PVD bonds gold to stainless steel more securely, creating a thicker, more durable finish that resists fading, scratching, and everyday wear.
The result is jewelry that holds its color, maintains its shine, and stands up to real life, from daily errands to special occasions.
For retailers, that means fewer concerns about tarnishing and more confidence in every sale.
Beautiful. Durable. Retail-ready.
What is 18K Gold PVD
PVD stands for Physical Vapor Deposition, an advanced coating process that bonds 18k gold to stainless steel at a molecular level.
Unlike traditional gold plating, which sits on the surface and can wear away quickly, PVD creates a thicker, more durable layer that adheres more securely to the base metal.
The result is a finish that is:
• More resistant to fading
• More resistant to scratching
• More resistant to everyday wear
It offers the appearance of fine jewelry with the durability today’s market demands.
Why Stainless Steel
We use stainless steel as the base metal because it is:
• Strong and long-lasting
• Resistant to rust and corrosion
• Hypoallergenic for most wearers
• Ideal for daily exposure to moisture
When paired with 18k Gold PVD, it creates a jewelry piece that is both durable and refined.
Built For Retail Confidence
For retailers, material matters.
18k Gold PVD supports:
• Consistent customer satisfaction
• Fewer complaints about tarnishing
• Everyday-wear marketing appeal
• Strong, justifiable retail pricing
Customers love that they can wear it in the shower, at the gym, and throughout their day without constant maintenance.
That confidence translates into repeat purchases.
We use 18k Gold PVD over stainless steel to create jewelry that balances luxury and durability. Unlike traditional gold plating,
PVD bonds gold to the base metal through an advanced process that creates a thicker, longer-lasting finish.
The result is jewelry that maintains its colour, resists everyday wear, and supports confident retail pricing.
• Waterproof and tarnish-resistant
• More durable than standard gold plating
• Strong, corrosion-resistant stainless steel base
• Hypoallergenic and comfortable for daily wear
• Designed for real life and consistent sell-through
Elevated in appearance.
Reliable in performance.
Built for modern retail.